Advertising is the cornerstone of
our Capitalistic society and toys were no exception. On this
page I hope to capture a little bit of a feel for what the public
was seeing and how the manufacturers were selling their toys in the
early days. If you have any that you would like to contribute
to this page please email the pictures to me with a description and
I'll try and get them on for you to share.
I want to thank Scott Smith for all of the initial pictures
on this page.
Outboard ads. There
wasn't a lot of toy outboard motor ads for K&O but there are a few.
K&O had a tendency to use pictures of real motors rather than their toys
in their ads. You can see that in the 1960 Johnson ad where both the 75
and 40 horespower motors are real motors. Perhaps the toys weren't ready
for sale when the ads were ready for publication or maybe the real motor
looked better. Many of the ads are directed to one manufacturer like the
Johnson ad and were used to help their dealerships. Most ads have a
Fleetline boat in it.||
Fleetline Marine, Inc.ads:
Fleetline had quite a few different ads. Most had the K&O toy
outboards in them and some only promoted their inboard boats like the Sea
Wolf. They often showed their neat display stands that dealerships and
toy stores had for their boats. These stands were great ways to get the
Toy Boats and Motors
Generic boats and motors.
The generic ads really run the gambit because there was so many toy boat
manufacturers and dealers as well as the toy store ads themselves. Most
are black and white but a few, like the Wico ads, were in bright colors.||
Real Boat ads.
Again, there are an almost unlimited number of ads for real boats.
There's no way to put them all here so I'll put a sampling of them in this
Real Outboard motor ads.
There are an almost unlimited number of ads for real outboard motors.
Outboard manufacturers used magazines, both boating and regular magazines, as
advertising tools to great advantage. They often paid the big money to
get on the back cover or the insides of the front and back cover. It's
not unusual to find a magazine with an Evinrude back cover and a Mercury
inside front cover.||
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